Upsells (Offer After Purchase)
An upsell lets you offer your customer a second product right after their payment goes through, on its own page, before they reach the confirmation page. They accept it in one click, without typing their card details again.
How it works
Once the customer's payment is confirmed, their main purchase is done. Instead of going straight to the confirmation page, they land on the upsell page, which shows:
- A description of a complementary product
- A special discounted price
- A YES, add this to my order button, and a No thanks, just take me to my purchase link
If they click YES, add this to my order, the discounted amount is charged right away on the card they just used, as a separate payment. The upsell then shows up on its own line in your Sales, with its own invoice. The customer receives that invoice by email when their order comes with an invoice. If they decline, they go on to the next offer, or to the confirmation page with their original purchase only.
Because the main purchase is already paid, nothing can undo it at this stage. A customer who closes the tab on the upsell page keeps what they bought. If the card is declined for the upsell, a message says the payment for this offer was declined. They can't try again: they move on with No thanks, just take me to my purchase, and their original purchase stays untouched.
Setting up an upsell
Upsells need the Pro plan: the offered product has to be a paid one, and the free plan allows only one paid product.
You set up upsells on the page of the product you're selling, in the Additional sales card (where you add extra offers to a product), just like order bumps. This card only appears on paid products.
- Open the product from Products.
- In the Additional sales card, turn on Upsell.
- Choose the product to offer. The list shows your paid products, except subscriptions, the product itself, and products already offered as a bump or an upsell on this product.
- Check the Discount field: it is the amount taken off the offered product's usual price. TinyPages fills it in with half the price, and the line "The product will be offered at…" shows the price your customer pays. To sell a 200 € program at 150 €, type 50.
- TinyPages creates the upsell page for you. Click Edit the page to adapt it, see Customizing the upsell page below.
Each change is saved right away. To stop offering an upsell, turn its switch off.
After the discount, the offered product always costs at least 1 € (or 1 in your currency), so Discount stops at its price minus 1. If you later lower the price of the offered product until the discount reaches it, your customers no longer see this upsell after paying, and a warning shows under Discount: "The discount reaches the product price: this offer is no longer shown at checkout". Lower the discount to offer it again.
You can add up to 2 upsells per product: the Upsell 2 switch appears once the first one has a product. The customer sees them one after the other, and the second offer shows up whether they accepted or declined the first one.
Customizing the upsell page
You can customize the upsell page like any other web page. To edit it, click Edit the page under the upsell in the Additional sales card. You can also open it from the editor of your sales page: the left sidebar lists it as Upsell (or Upsell 1 and Upsell 2). Add any blocks you like, such as text, images or testimonials, with the same editor as for any other page. The offer itself, with its price and buttons, is added below your content.
Tips for effective upsells
- Make the offer clearly related to what your customer just bought
- Price it at a real discount compared to its usual price
- Keep the description short: one sentence that says what the customer gains