Order Bumps (Add-on Before Payment)
An order bump lets your customer add a second product to their order in one click, just before they pay. Each customer who takes it spends a little more with you.
How it works
On the order page, just before confirming their payment, your customer sees a highlighted box with a checkbox, a short description of the offered product and its special price. If they check the box, both products are paid in a single payment.
If they leave the box unchecked, they pay for their original purchase only.
Setting up an order bump
Order bumps are not available on the free plan, only on the Pro plan. The reason: the offered product has to be a second paid product, and the free plan lets you sell just one.
You set up order bumps on the page of the product you're selling, in the Additional sales card (where you add extra offers to a product). This card only appears on paid products.
- Open the product from Products.
- In the Additional sales card, turn on Order bump.
- Choose the product to offer. The list shows your paid products, except subscriptions, the product itself, and products already offered as a bump or an upsell on this product.
- Check the Discount field (see below). The new price shows right under it: "The product will be offered at…".
Each change is saved right away. The description shown on the order page is the offered product's own description, so keep it short and clear.
You can add up to 2 order bumps per product: the Order bump 2 switch appears once the first one has a product. To stop offering a bump, turn its switch off.
The Discount field: what you take off the price
Discount is the amount taken off the offered product's usual price. The price your customer pays shows right under it. When you choose a product, TinyPages fills it in with half its price, so the bump starts at 50% off.
Say your workbook usually sells for 40 € and you want to offer it at 25 € on the order page. Type 15 in Discount, not 25. Before you move on, check the line "The product will be offered at…": it shows the price your customer will actually see.
The offered product always costs at least 1 € after the discount (or 1 in your currency), so Discount stops at its price minus 1. If you later lower the price of the offered product until the discount reaches it, the bump stops showing on the order page. A warning under Discount tells you so: "The discount reaches the product price: this offer is no longer shown at checkout". Lower the discount and the bump shows again.
What makes a good order bump?
The best order bumps directly complement the product being bought. For example:
- A coaching session as an add-on to an online course
- A workbook as an add-on to a video program
- An extended Q&A session as an add-on to a workshop