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Product Statistics

Every product has its own page in your dashboard. Open Products, click a product, and you land on a page that gathers everything about it: photo, description, pricing, access settings, and quick actions. Changes you make there are saved automatically, there is no Save button to think about.

At the top of that page, the Statistics section tells you how the product is actually performing. It answers the questions that matter when you sell: how many people looked at your checkout, how many bought, and how much money came in.

Statistics only exist for paid products. A free product, a lead magnet for example, is a way to grow your audience rather than something you sell, so its page shows no Statistics section, unless it recorded sales back when it was a paid product. The people who grab it appear in your contacts and among the product's members.

Choosing the period​

Next to the Statistics title, a selector lets you pick the period: today, this week, this month, this year, rolling ranges like the last 30 days, and All time. All time covers everything from the day you created the product until now.

Checkout views​

The number of people who opened this product's checkout page during the period. Each person counts once. Someone who refreshes the page or comes back later the same day is still a single view, so the number reflects real interest, not page loads.

Sales​

The number of purchases made through your checkout during the period.

Two details worth knowing:

  • If the same client buys the same product twice, that counts as two sales.
  • Subscription renewals and installment payments are not new sales. The sale is counted once, on the day of the purchase, no matter how the payment is spread over time.

Members you add yourself, by importing a list or adding someone manually, get access to the product but are not counted as sales.

Conversion​

The share of checkout visitors who ended up buying: sales divided by checkout views. If 100 people opened your checkout and 5 bought, your conversion is 5%.

You may see a dash instead of a percentage. TinyPages started counting checkout views recently, so for products that were already selling before, the views don't cover the full sales history yet and a percentage would be misleading. The rate appears once the numbers are reliable.

Revenue collected​

The money actually collected for this product during the period, with refunds already deducted. This is real cash, not projected income.

It also includes what the product earned outside its own checkout: if it was sold as an order bump or an upsell on another product's checkout, that money counts here too. Click the small help icon next to the amount to see the breakdown between direct sales, order bumps, and upsells.

Order bump and upsell performance​

If you have set up order bumps or upsells on this product, each one shows its own line in the additional sales card as soon as the product has recorded sales: "Taken by X buyers of Y". That tells you how often buyers accept the offer, so you can spot which complementary products work and which ones deserve a better pitch, a different price, or a swap.