Product Statistics

The Statistics section shows how many people saw your order page, how many bought, and how much money you collected for each product.

You'll find it at the top of each product's page. Open Products and click a product: its page gathers everything about it, including photo, description, pricing, access, and quick actions. The price appears next to the product name: click it to jump to the pricing settings, where you change it. Changes you make there are saved automatically, without a Save button.

Statistics only exist for paid products. A lead magnet (free product) is meant to grow your audience, so its page has no Statistics section, unless it recorded sales back when it was a paid product. The people who get it appear in your contacts and among the product's members.

A new product that nobody has visited yet shows Ready to sell instead of a row of zeros. The numbers take its place as soon as the sales page or the order page gets its first visit. This only applies to All time: if you pick another period with no activity, you see the zeros for that period.

If something still keeps a paid product from being bought, the card shows Action required instead and says what's missing: Stripe or PayPal to connect, the file your customers will receive, or the link they'll be sent to. The Connect link opens the Payment tab directly.

Choosing the period

Next to the Statistics title, a selector lets you pick the period: today, this week, this month, this year, periods like the last 30 days, and All time. All time covers everything from the day you created the product until now.

If none of those shortcuts match what you have in mind, the calendar next to them lets you pick your own dates. Click the first day, then the last day, and the numbers update. Handy for looking at a launch week or a discount that ran on specific dates. It is the same date picker as on the Sales page and on your dashboard home.

Sales page views

The Sales page figure is the number of times this product's sales page was opened during the period. Every visit counts here: someone who comes back three times adds three views. It is counted the same way as the views column in your Pages list.

This is the step just before the order page. Comparing it with order page views shows how many readers of your sales page go on to start a purchase.

When the number is greater than zero, click it to open the statistics for that page, already set to the same period. If you see a dash instead of a number, the product has no sales page online yet, so there is nothing to count.

Order page views

The Checkout figure is the number of people who opened this product's order page during the period. Each person counts once. Someone who refreshes the page or comes back later the same day is still a single view, so the number counts people, not page displays.

Sales

The number of times this product was bought during the period. That includes purchases on its own order page, and also the times it was taken as an order bump (an extra product offered on the order page, just before paying), an upsell (an offer shown right after the purchase) or a downsell (the offer shown when the customer declines an upsell) when someone bought another product. When someone starts a free trial, that also counts as a sale, even though nothing is charged yet.

Two details worth knowing:

• If the same customer buys the same product twice, that counts as two sales.
• Subscription renewals and installment payments are not new sales. The sale is counted once, on the day of the purchase, no matter how the payment is spread over time.

Members you add yourself, by importing a list or adding someone manually, get access to the product but are not counted as sales.

Conversion

The share of order page visitors who ended up buying: sales divided by order page views. If 100 people opened your order page and 5 bought, your conversion is 5%.

You may see a dash instead of a percentage. It appears when the period shows fewer order page views than sales, which would make a percentage meaningless. This usually happens for one of two reasons:

• TinyPages started counting order page views recently, so for products that were already selling before, the views don't cover the full sales history yet.
• Sales made as an order bump, an upsell or a downsell never go through this product's own order page.

The rate appears once the numbers are consistent.

Revenue collected

The money actually collected for this product during the period, with refunds already deducted. Amounts include VAT if you collect it. They are shown before payment fees (charged by Stripe or PayPal, the services that collect your payments) and, on the free plan, before the TinyPages commission.

It also includes what the product earned outside its own order page: if it was sold as an order bump, an upsell or a downsell with another product, that money counts here too. Click the small help icon next to the amount to see the breakdown between direct sales, order bumps, and upsells. Downsells are counted with upsells. The renewals of a subscription sold as an order bump or an upsell count in that same share.

Order bump, upsell and downsell results

If you have set up order bumps, upsells or downsells on this product, each one shows its own line in the Additional offers card as soon as the product has recorded sales: "Taken by X buyers of Y". This tells you how often customers accept the offer. You can then see which complementary products work well and which ones would gain from a new pitch or price, or from being replaced.

Product photo

Your product photo appears on its order page and in your member area. It's shown in a 5:2 frame, wider than it is tall: an image of 1500 × 600 pixels fits perfectly.

If your image has a different shape, you choose the visible part right on the product page: drag the image inside its frame to reposition it. Change image replaces it, and Remove image takes it off.