Lead Magnet (Free Product)
A lead magnet is a free resource, such as a PDF guide or a mini-course, that you offer in exchange for an email address. In TinyPages, it is a product priced at $0: its order page only asks for a name and an email, with no card.
How it works
Visitors arrive on the order page and see a short form asking for their name and email address. They fill it in and click the button. TinyPages creates their member account straight away and gives them access to the product.
The person is also added to your Contacts, so they join your email list automatically.
A paid product with a 100% discount coupon uses this same form: once the coupon brings the price down to $0, your customer signs up with their name and email, without a card.
On the free plan, you can have one free product. The Pro plan lets you create as many as you want. If you already have more, for example after leaving Pro, they keep working, but you can't create a new one.
The automatic access email
As soon as someone signs up for a free product, TinyPages sends them an automatic email to confirm their access and let them open the resource. For now, this email cannot be customized or turned off.
Keep this in mind if you also send your own welcome email (through an automation, for example): the new contact will receive two emails close together. If you'd rather send a single email that you fully control, deliver your resource without a free product. See Offer a lead magnet, Option B, to learn how.
When to use a free product
A product priced at $0 works well for:
- A free resource: share a PDF, a checklist or a mini-course in exchange for an email address.
- A free course: give access to introductory content so people get to know your work before a paid offer.
- Community access: let people join a free plan before moving to a paid one.
- A waitlist: use a free product to hold a spot for an upcoming launch.
As with a purchase, your automations can start each time someone signs up.