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Tutorial: Launch Your First Offer with Marcel

Marcel is an agent that you start in Claude or ChatGPT. He takes you from an idea, even a vague one, to an offer that is online and ready to sell: a product, its sales page and its emails, created in your TinyPages account. The conversation takes a while, and Marcel asks precise questions along the way. This page shows you the path and the questions in order, so you can prepare your answers and get through it in one sitting.

Say you're a nutrition coach and you help women in their fifties who feel tired all the time. Over the conversation, Marcel helps you sum up your offer in one sentence, for example: "Women over 50 who are always tired get their energy back with my three-meal method, through six weeks of support by message." Then he builds everything in TinyPages and hands you the link.

Before you start​

  1. Connect TinyPages to Claude or ChatGPT by following Connect to Claude & ChatGPT. Marcel can walk you through it during the conversation, but doing it beforehand saves you a break right when he's ready to build.
  2. Gather what you already have: your notes, a PDF of your method, a course outline. You'll be able to add these files to the conversation, and Marcel builds on your own material.
  3. Pick a quiet moment. Marcel goes all the way to your page being online, one question at a time.

Start Marcel​

  1. In your TinyPages dashboard, click Agents in the left menu.
  2. On Marcel's row, click Copy the prompt. The button briefly shows Copied!.
  3. Click the button next to it. It opens Claude or ChatGPT, depending on the assistant you use with TinyPages, in a new conversation in another tab.
  4. Paste the prompt into the message box and send it.
  5. Marcel introduces himself and asks about your project. Answer in your own words.

How the conversation unfolds​

Marcel adapts to where you are and skips what's already settled. Each stage ends when you've approved it.

  1. He gets to know your project. He asks what your project is, then works out what he needs to know (see the questions below). When he has the essentials, he sums them up in three lines and asks you to confirm.
  2. He shapes your offer with you. Who exactly you want to help, the result you promise them, what makes your approach different, the format and the price. For each decision, he usually suggests two to four options with his recommendation, and you choose. He ends with a one-sentence summary of your offer, like the nutrition coach's above. If one part rings false, he goes back to it.
  3. He researches the content, if needed. This stage only happens if you want to create a course on a topic you don't master yet. Marcel then looks into the subject, what people struggle with and reliable sources, and draws up the course outline with you.
  4. He presents his plan. He lists exactly what he's going to create in your account and why, then waits for your OK. Nothing is created before that. Extras like upsells, order bumps or long email series wait for your first customers.
  5. He checks the connection to TinyPages. If you've already connected it, he moves straight on. If not, he guides you one step at a time and waits for you to say it's done.
  6. He builds everything in TinyPages. First, he saves the essentials of your offer in the Context field of Settings → My account, so your future conversations start from there. Then he creates each piece and gives you its link as he goes. He rereads and corrects his own work before showing you the whole thing: you only step in if something isn't you or a piece of information is wrong. He gives you the link to your offer and stops there, so you can go and look.
  7. He helps you find your first visitors. When you come back to the conversation, he suggests three concrete ways to bring people to your page, based on what you already have, and recommends one for the next 30 days. Then his job is done.

Prepare these answers​

These are the things Marcel wants to know at the start. He may work some of them out from your first answers, so treat this as a list to think about, not a form to fill in.

  • Your project. What you'd like to offer, in a few sentences.
  • Where the content comes from. Are you selling your own know-how, or do you want to create a course on a topic you're still learning about?
  • What you already have. A method, notes, a PDF, an outline. Keep the files at hand.
  • Who you want to help, and the result you bring them.
  • Where you're starting from. A vague idea, a clear idea, or an offer you already sell.
  • Your email list. Whether you already have contacts to write to, or are starting from zero. It changes the emails he sets up.
  • Your TinyPages account. He only asks whether you have one if the connection isn't set up yet.

For the offer itself, Marcel suggests and you choose. It still helps to think ahead about these points:

  • One precise person with a precise problem. "Entrepreneurs" is too broad. He'll push back if you try to speak to everyone.
  • The concrete result, said simply, the way you'd explain it to someone sitting across from you.
  • What makes your way different: a method with a name, your experience, a particular angle.
  • The format. For a first launch, he favors formats that are quick to set up: a 45-minute to one-hour consultation, a few weeks of support by message with replies within 24 hours, or a live workshop whose replay becomes a product. For a course, he suggests three or four short modules that go straight to the result.
  • The price. He proposes a figure and explains it by comparing it with what your client would do otherwise. Expect him to aim higher than you would: he considers that beginners tend to undercharge.

He won't ask how much you want to earn.

What you have at the end​

The plan depends on your offer, but it always rests on three pieces:

  • A product: what collects the payment and gives access, such as a booking link, a member area, a file or access to you by message.
  • A sales page presenting your offer.
  • Emails, chosen to fit your situation.

Depending on where you're starting from, Marcel adds what's useful:

  • If you already have an email list, launch emails to send to it.
  • If you're starting from zero, a free resource with its sign-up page (see Offer a lead magnet), followed by automated emails that lead to your offer.
  • For high-end coaching, a qualification form before booking.
  • For a course, the member area with its lessons.

You also leave with the essentials of your offer saved in Context, and the link to your offer online.

Free plan, Pro plan and Stripe​

Everything Marcel builds can be created on the free plan, and your pages and forms can go online right away. The free plan allows 10 web pages, 1 form, 1 free product and 1 paid product, which is enough for a first offer.

To sell, you need to connect Stripe yourself: go to Settings → Payment, then click Connect in the Stripe box. Marcel tells you where to find it. On the free plan, TinyPages keeps 15% of each sale. The Pro plan removes this commission.

Marcel can also write your emails on the free plan, but they stay as drafts: sending an email or turning on automated emails requires the Pro plan. Pro starts with a 7-day free trial. Subscription explains everything that changes with Pro.

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