Tutorial: Automated Launch (Evergreen)

With an evergreen launch, every new sign-up gets their own time-limited offer: a personal countdown starts when they sign up, and automated emails take them through to the end. You set it up once; after that, it runs on its own, day and night.

Pro feature

This tutorial needs the Pro plan: the Timer block of step 6 and the publishing of automated emails in step 8 are Pro features. The optional order bump or upsell of step 9 (extra offers on the order page or right after the purchase) also needs a second paid product, which the free plan doesn't allow.

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1. Go to Web pages → click Create page → build your sign-up page.
   • Include a catchy headline and a description of what people will receive.
2. In the editor, type /email to insert the Email form block.
3. In the block settings → turn on Tag contacts and choose a tag (e.g., evergreen-program-x) → optionally turn on Subscribe to a lead magnet to send a free resource as soon as they sign up.
4. Click Publish on the sign-up page, but wait before sharing its link. Each countdown starts at sign-up, so the deadline of step 5 has to exist before your first sign-up arrives: people who sign up earlier never get one.
5. Go to Contacts → click the ⋮ menu → Manage evergreen deadlines → click Create deadline.
   • Give it a Name, and under Start when contact is tagged with, choose evergreen-program-x.
   • Set the Timer duration (e.g., 7 days) and the End time of the last day. Each person's countdown starts when they sign up through your sign-up page and receive the tag. A tag you add by hand, in bulk, or through an import doesn't start it (see Evergreen Deadlines).
6. Create your sales page and add the countdown:
   • Go to Web pages → create your sales page → type /timer to insert a Timer block.
   • Click the block to open its settings → set Type to Evergreen timer → choose the deadline created in step 5. The countdown automatically shows each visitor their own deadline, in real time.
   • Under Once the countdown ends..., choose what happens: Hide and do nothing (only the countdown disappears), Redirect to another page, or Redirect to an external URL. The sales page itself stays online, so to close your offer, redirect visitors to a page that says the offer has ended.
7. Add a Product block, or a Button block linking to your order page → click Publish on the sales page. Copy the page link: you'll add it to your emails.
8. Go to Automations → click Create an automation → open the A tag tab → choose evergreen-program-x. Write the series of emails, including a link to your sales page in each offer email. For each email, click Next, set the day in Send on day, then click Publish:
   • Day 0, welcome: introduce yourself and deliver the lead magnet (if any).
   • Day 2, value: share a useful tip or insight related to your offer.
   • Day 4, offer: introduce your paid product, share the benefits, and link to the sales page.
   • Day 5, testimonials: a customer review, a success story, or answers to common hesitations.
   • Day 6, urgency: "Only 24 hours left on your exclusive offer." Link to the sales page.
   • Day 7, final reminder: last chance, the deadline is today. Link to the sales page.
9. (Optional) On your product page, use the Additional sales card to add an Order bump or Upsell and earn more from each customer.
10. Share the link to your sign-up page. From now on, every sign-up starts its own countdown.

Every new sign-up now goes through their own 7-day launch, with nothing for you to do.