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Tutorial: Offer a Lead Magnet

Offer a free resource — a PDF, a checklist, a mini-course, or a template — in exchange for an email address. This is one of the most effective ways to grow your list with people who are already interested in your topic.

There are two ways to set this up on TinyPages. Choose the one that fits your situation.

Option A — Lead magnet directly in the form (simplest)​

This approach puts everything on one page: the visitor sees your offer, enters their email, and immediately receives the free resource.

  1. Go to Products in your dashboard → click New product.
  2. Set the price to $0 → click Save.
  3. Go to Pages → click New page → open it in the editor.
  4. Build your landing page — write a headline, describe the free resource, and add some compelling copy.
  5. In the editor, type /email to insert the Email Capture block.
  6. Click on the Email Capture block → the settings panel opens on the right → enable the Lead magnet toggle → select the free product you created in step 1.
  7. Click Publish → choose a slug (e.g., free-guide) → confirm.
  8. Share the page URL with your audience.

Option B — Two-page funnel​

This approach sends subscribers to a dedicated thank-you page after they opt in — useful if you want to deliver additional context, set expectations, or make an offer on the confirmation page.

  1. Go to Pages → click New page → create your thank-you page where you deliver the resource (a download link, an access button, or instructions) → click Publish.
  2. Create a second page as your opt-in page → insert an Email Capture block.
  3. In the block settings panel → assign a Tag on subscribe (e.g., lead-magnet-guide) → set the Redirect destination → select Web page → choose the thank-you page created in step 1.
  4. Click Publish on the opt-in page.

With Option B, the thank-you page can also include a pitch for a paid offer — a natural next step once the subscriber has received their free resource.