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Tutorial: Pre-Launch Waitlist

Collect the email addresses of interested people before your product or program is ready, then let them know the moment it launches. A waitlist shows you how many people are interested before you produce everything, and gives you an audience waiting for you on launch day.

  1. Go to Web pages → click Create page → build your waitlist page in the editor:
    • Write a catchy headline ("Be the first to know when [product] launches")
    • Describe what you're about to launch
    • Keep the page short: the goal is simply to collect their email address
  2. In the editor, type /email to insert the Email form block.
  3. Click on the block → in the settings panel, turn on Tag contacts and choose a tag (e.g., waitlist-launch-may).
  4. Click Publish → choose the end of the page address, called the slug (e.g., waitlist) → confirm.
  5. Share the page link on your social media, with your current email list, or anywhere your audience is.

When your product is ready to launch:

Pro feature

Sending or scheduling an email requires the Pro plan. You can build the waitlist on any plan and upgrade to the Pro plan when you're ready to announce the launch.

  1. Go to Emails → click Create email.
  2. Write your launch announcement: make people want it, describe what they're getting, and include a clear link to your order page or sales page. Then click Next.
  3. In the Recipients field → select the tag waitlist-launch-may.
  4. Under Sending, choose when the email goes out:
    • To send it right away, keep Now and click Send to ... (the button shows the number of contacts).
    • To launch at an exact date and time, choose Later, pick the date and a time (times come in 30-minute slots), then click Schedule for ....

Only the people on the waitlist receive this email; the rest of your contacts don't get it.