Evergreen Deadlines

An evergreen deadline gives each person their own countdown, instead of a fixed date that's the same for everyone. The countdown starts when they sign up themselves (for example through an Email form block) and receive a specific tag.

How it works

1. You create an evergreen deadline linked to a specific tag (e.g., evergreen-launch-x) and set a duration (e.g., 7 days).
2. When someone gets that tag by signing up, for example through an Email form block, their personal 7-day countdown starts immediately.
3. During those 7 days, your automation sends them emails on the schedule you've set.
4. A Timer block on your sales page, set to Evergreen timer and linked to this deadline, shows each visitor their own countdown in real time. The Timer block is part of the Pro plan.

What starts a countdown

A countdown only starts when the person signs up themselves and the tag comes with that sign-up:

• through an Email form block that adds the tag (Tag contacts)
• by completing a Form whose Email field or destination adds the tag
• by claiming or buying a product through a Product block that adds the tag (Tag customers)
• by confirming their email address, when double opt-in is on

Each person gets one countdown per deadline. If they sign up again later, their countdown carries on from its original start.

A tag added any other way never starts a countdown: by hand on a contact, in bulk, through an import, the API (another app connected to your account), Claude, ChatGPT or an automated email.

How TinyPages recognizes each visitor

When someone signs up, TinyPages saves a small file in their browser (a cookie) and notes their IP address (the address of their internet connection). When they come back to your sales page, the Timer block uses them to find their countdown.

Sometimes TinyPages can't find a countdown for the visitor, for example because they open the page on another device or never signed up themselves. The Timer block then shows a brand-new countdown of the full duration, which starts over at each visit.

Setting up an evergreen deadline

1. Go to Contacts, open the ⋮ menu and choose Manage evergreen deadlines.
2. Click Create deadline and fill in:
   • Name, to recognize the deadline in your list
   • Start when contact is tagged with: the tag that starts the countdown. A tag can only be used by one deadline.
   • Timer duration: the number of days
   • End time: the time the countdown stops on its last day (23:59 by default)
   • Hide timer until (optional): the countdown only shows during the last hours you choose. Leave it empty to show it from the start.
3. Click Create.

Create the deadline before you share your sign-up page or form: people who signed up before it existed won't get a countdown.

Then combine it with a tag automation and a sales page with a Timer block.

See Evergreen launch for a complete step-by-step walkthrough.