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Triggers

Every automation has a built-in trigger — the event that starts the automation for a contact. TinyPages creates three types of automations, each with its own trigger.

Product automation​

Trigger: A contact purchases the corresponding product.

A product automation fires the moment someone completes checkout for that product. Use it to welcome new members, deliver onboarding content, or guide buyers through their first steps with the program.

Tag automation​

Trigger: A specific tag is assigned to a contact.

A tag automation fires the moment a contact receives the corresponding tag — whether automatically via an Email Capture form, via a product purchase, or manually from the dashboard. This makes tag automations incredibly flexible: you can trigger them from any point in your funnel.

Use cases:

  • A free email course delivered over 5 days (tag assigned on form subscription)
  • A nurture automation for waitlist subscribers (tag assigned via landing page)
  • A re-engagement automation for contacts who attended a webinar (tag assigned manually)

New Contact automation​

Trigger: Any new contact is added to your list, regardless of source.

The New Contact automation fires automatically whenever someone new joins your audience — via a form, a purchase, or a manual import. It's the perfect place to introduce yourself, set expectations, and deliver your best content to every new person who finds you.

How triggers fire​

As soon as the trigger event occurs, TinyPages enrolls the contact in the automation and sends the Day 0 email immediately. Subsequent emails are queued and sent automatically on the days you've configured.

Adding tags in bulk without triggering automations​

When you import a list or add a tag to many contacts at once, those tags would normally start their automations for everyone involved. With an existing list, that's rarely what you want. Picture uploading 500 past clients and tagging them "customer": you don't want all 500 to suddenly receive the welcome automation you wrote for brand new buyers.

So on these bulk actions, automations stay off by default. Before you confirm, TinyPages shows you exactly which automations the tags you picked would start, and how many emails each one sends. For members you import, it also counts the automation tied to the product they're getting access to. Then you choose:

  • Leave it off (the default) to apply the tags for segmentation without sending anything. For members, the product access email is held back too, so a migrated list stays quiet.
  • Turn on "Trigger the automations" to start the automations for everyone involved, exactly as if each person had just subscribed.

The choice applies only to that action. If you later remove a tag from someone and assign it again, their automation runs normally from that point on.

When you add or tag a single contact, you see the same summary of which automations the tag will start and decide whether to trigger them, so a send never takes you by surprise.

See Paid course launch and Evergreen launch for complete examples of automations in action.