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Destinations & Routing

Once a visitor completes your form, a destination action fires. Destinations control what happens next — a thank-you message, a redirect to a page, or a booking link. You configure one default destination plus optional conditional routing rules that send different respondents to different outcomes.

Destination types​

  • Message — Shows a custom thank-you message directly on the form page. No redirect needed. Good for surveys, feedback forms, or any situation where a simple acknowledgment is enough.
  • Redirect — Sends the visitor to a specific page on your site (for example, a thank-you page you've built in TinyPages). Good for lead magnets or registration confirmations where you want to deliver something on the next page.
  • Calendar — Redirects the visitor to a booking URL (for example, Calendly, TidyCal, or Cal.com) so they can schedule a call immediately after submitting. Perfect for discovery call qualification forms.

Conditional routing​

Conditional routing lets you send different respondents to different destinations based on their answers. This is the key feature that turns a simple form into an intelligent qualification tool.

How to add a conditional rule:

  1. In the sidebar, click + next to Destinations to add a destination.
  2. Set your default (catch-all) destination.
  3. Click Add rule to create a conditional route.
  4. Define the condition: select the question, the answer value to match, and the destination to send to.

AND rule — All conditions in the rule must be true to trigger the destination. OR rule — Any one condition being true is enough to trigger it.

If no conditional rule matches, the default destination fires.

Example: Qualified applicants → Calendar (book a discovery call). Everyone else → Message ("Thank you, we'll be in touch").