Field Types
Inside a form, you have access to a set of field types designed specifically for gathering structured information. These fields are only available within forms — they are not available in regular pages or emails.
Available field types
| Field | What it collects |
|---|---|
| The visitor's email address. Required on the first page of every form. | |
| Name | First name and/or last name. |
| Phone number | A phone number with a country code selector. |
| Short text | A single-line free-text input. Good for short answers like "What's your business name?" |
| Long text | A multi-line textarea for open-ended answers. Good for questions like "Describe your biggest challenge." |
| Single choice | A radio button question with predefined options — only one answer can be selected. Great for qualification questions. |
| Multi choice | A checkbox question allowing multiple selections. Good for "Which of these apply to you?" questions. |
Tips for effective forms
- Start with the email field on page 1 — this is required and ensures you capture the lead before anything else.
- Use Short text for quick facts and Long text for reflective answers — matching the field type to the question helps set the right expectation for respondents.
- Use Single choice for branching logic — answers to single-choice questions can trigger conditional routing rules.
- Keep each page focused — group related questions on the same page and keep the total number of questions per page manageable (3–5 is usually a good guideline).