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Field Types

Here are the types of fields you can add to a form. They only exist in forms, not in your pages or emails.

Available field types​

FieldWhat it collects
EmailThe visitor's email address. This is the field that creates the contact: without it, answers are saved but nobody is added to your contacts. It can go on any step, and you choose whether it's required (Question required).
NameFirst name and/or last name.
Phone numberA phone number with a country code selector.
Short textA single-line free-text input. Good for short answers like "What's your business name?"
Long textA multi-line text box for open-ended answers. Good for questions like "Describe your biggest challenge."
Multiple choiceA question with predefined options where only one answer can be selected. Great for screening applicants.
CheckboxesA question with predefined options allowing several answers. Good for "Which of these apply to you?" questions.

Email, Name and Phone number can each be added only once per form.

Tips for effective forms​

  • Put the Email field on the first step: the contact is created as soon as that step is sent, before any other answer. A new form already starts with it.
  • Use Short text for quick facts and Long text when you expect a fuller answer: the size of the field shows the person how much to write.
  • Use Multiple choice, Checkboxes or Phone number to send people to different places: these are the only questions a destination can use as a criterion (see Destinations).
  • One idea per step: group the questions that belong together and keep each step short (3 to 5 questions per step is usually a good guide).