Performance Tracking
Once an email has gone out, TinyPages shows you how many people received it, opened it or clicked a link. You can see what worked and adjust your next email.
Metrics available
For each sent email, you can see both a percentage and a count for:
| Metric | What it means |
|---|---|
| Delivered | Emails accepted by the recipient's mail server. It doesn't tell you whether the email landed in the inbox or in the spam folder. |
| Opened | Percentage of delivered emails that were opened |
| Clicked link | Percentage of delivered emails where at least one link was clicked |
| Bounced | Percentage of emails that couldn't be delivered (invalid or inactive addresses) |
| Unsubscribed | Percentage of recipients who unsubscribed after receiving the email |
| Spam | Percentage of recipients who marked the email as spam. Gmail doesn't report these complaints, so Gmail users who mark you as spam are missing from this figure. |
Contacts with an Apple address (iCloud, me.com, mac.com) are counted as having opened your email as soon as it is delivered. Apple Mail loads emails automatically to protect its users' privacy, so there is no way to know whether they really read it. With many Apple users on your list, your open rate looks higher than it really is.
Some contacts are unsubscribed automatically: those whose address doesn't exist or whose email provider refuses your emails, and those who mark your email as spam. That way, you don't keep writing to them.
Where to find these numbers
In your Emails list, the last column shows the open rate of each sent email. Hover over it, or click it, to see the details. For the full view, Delivered included, open the ⋮ menu at the end of the row and choose Open analytics. Clicking the email itself opens it in the editor.
These numbers don't refresh on their own while the page is open: reload the page to see the latest figures.
How to use these numbers
- A low open rate often points to a weak subject line. Try the AI suggestions feature next time.
- A high bounce rate may indicate stale contacts in your list. Clean your list from time to time with Clean my list (see Landing in the inbox).
- A high spam rate (above 0.1%) is a serious signal: it can damage your sender reputation. Since Gmail complaints are missing from this figure, treat even a few complaints as a warning. Review how often you email and who you email.
- A high click rate means your readers found your content interesting and your button or link was clear.