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Audience Targeting

Before sending an email, you choose exactly who receives it using the Recipients field and an optional exclusion filter.

Recipients​

The Recipients field lets you define who gets the email. You can choose to send to:

  • Everyone — your entire active contact list (the default)
  • All customers — contacts who have purchased at least one product
  • A specific tag — only contacts who have that tag assigned
  • Buyers of a specific product — only contacts who purchased a particular product

You can select one or more of these options to build your audience.

Excluding contacts​

By default nothing is excluded, so the option stays out of your way behind a single link. Click + Exclude under your audience: a Don't send to: line appears and the list of tags opens right away, so you can pick the first group to leave out. Click Add for each additional group. Anyone matching those criteria is skipped, even if they belong to your Recipients audience. If you change your mind, the − in front of the line removes all exclusions at once.

The same line carries a second option, Exclude contacts currently in an automated sequence, which spares the people who are already receiving your automated emails this week.

This is useful for:

  • Excluding existing customers from a "buy now" email (they've already purchased)
  • Skipping subscribers who opted out of a specific campaign
  • Avoiding double-messaging contacts who are already in a relevant automation

Checking your audience count​

Just below your targeting, TinyPages shows how many contacts will receive the email, and the number updates the moment you change your audience or add an exclusion. Read it before sending. It's the quickest way to confirm your rules do what you think they do.

If the count falls to zero, it turns red and sending is blocked until you widen your audience.