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Audience Targeting

Before sending an email, you choose exactly who receives it using the Send to field and an optional exclusion filter.

Send to​

The Send to field lets you define your recipients. You can choose to send to:

  • Everyone — your entire active contact list (the default)
  • All customers — contacts who have purchased at least one product
  • A specific tag — only contacts who have that tag assigned
  • Buyers of a specific product — only contacts who purchased a particular product

You can select one or more of these options to build your audience.

Excluding contacts​

To exclude a segment, enable the Exclude contacts toggle. Once it's on, select the tags or segments you want to exclude — anyone matching those criteria will be skipped, even if they're in your "Send to" audience.

This is useful for:

  • Excluding existing customers from a "buy now" email (they've already purchased)
  • Skipping subscribers who opted out of a specific campaign
  • Avoiding double-messaging contacts who are already in a relevant automation

Checking your audience count​

After setting your targeting, TinyPages shows you the number of contacts who will receive the email. Review this before sending — it's a quick sanity check to make sure your rules are working as expected.