Audience Targeting

Before sending an email, you choose exactly who receives it using the Recipients field and an optional exclusion filter.

Recipients

The Recipients field lets you define who gets the email. You can choose to send to:

• Everyone: all your contacts who haven't unsubscribed (the default)
• All customers: contacts who currently have access to at least one of your products, free ones included (members you imported or added by hand count too)
• Tag: (tag name): only contacts who have that tag assigned
• Purchased: (product name): only contacts who got that particular product, free products included

You can pick several of these options, and here is how they combine:

• Several tags or products add up: a contact receives the email as soon as they match at least one of them.
• Picking Everyone replaces everything else you had selected.
• With All customers, the email goes to all your customers, and any tag shown next to it is ignored.

Excluding contacts

Exclusions are useful for:

• Leaving existing customers out of a "buy now" email (they've already purchased)
• Skipping contacts who opted out of a given series of emails
• Not emailing twice the contacts who are already in a related automation

By default nothing is excluded. To leave a group out:

1. Click + Exclude under your audience. An Excluded: line appears and the list of tags opens right away.
2. Pick the first group to leave out.
3. Click Add for each additional group.

These contacts won't receive the email, even if they belong to your Recipients audience. To remove an exclusion, click the cross on its label. Once nothing is excluded anymore, the line folds back into the + Exclude link.

The same line carries a second option, Exclude contacts currently in an automation, which spares the people who are still going through one of your automations. A contact counts as being in an automation from the day they enter it (when they sign up, buy a product or receive a tag) until the day of its last email. Once that last email has gone out, your emails reach them again.

Checking your audience count

Just below your targeting, TinyPages shows how many contacts will receive the email, and the number updates the moment you change your audience or add an exclusion. Read it before sending. It's the quickest way to confirm your choices do what you think they do.

If nobody matches, the count is replaced by No contact matches this selection, and sending stays blocked until you widen your audience.

The same goes for a scheduled email. If, when its time comes, nobody matches your audience anymore (for example because everyone is still in an automation you chose to exclude), it isn't sent and goes back to your drafts, ready to adjust.