Test two versions of a page
You wrote a page and you are happy with it. But is the headline the right one? Would different button text bring more sign-ups? Instead of guessing, you can show half of your visitors one version and the other half a second version, then let the results tell you which one works better. That is A/B testing.
A coach hesitating between "Book your free call" and "Talk to me for free" no longer has to choose blindly. Both are online at the same time, each shown to half your visitors, and after a while the numbers point to a winner.
A/B testing is part of the Pro plan. On the free plan, clicking A/B in the editor offers you to upgrade. If your Pro plan ends, any running test stops: version A stays online for everyone and version B is deleted. The side-by-side results of the two versions disappear with it, while the page's overall Conversions figure keeps counting.
Create a second version
- Open the page in the editor.
- At the top, next to the page name, click A/B.
- TinyPages asks if you want to create a version B. Confirm, and you get a copy of your page to edit freely: change the title, the image, the button, whatever you want to compare. From now on, an A | B switch next to the page name lets you move between the two versions.
- Once version B is ready, click Update (or Publish if the page is still a draft). From now on, your visitors are split between the two versions.
Version A is always your original page. Version B is the challenger you are testing against it. Version B can even have its own look, its own colors and fonts, not just different text: open the theme picker while you are on version B and it applies to B alone.
How the split works
Once the test is running, every visitor is sent to one version or the other, about half and half. A given visitor always sees the same version, even if they come back later, so their experience stays consistent.
You keep editing both versions whenever you like. Nothing else changes for your visitors: the page loads just as fast as before.
Read the results
In your Pages tab, a page under test shows a small A/B badge next to its name. Click it to expand the two versions and compare them side by side: how many times each one was viewed, and its Conversions rate (the share of views that ended in a sign-up or a sale), counted since the test started. Hold your mouse over the rate to see the detail: sign-ups or sales, and views. A gray dot next to version B means it is not published yet.
Wait until each version has been seen by enough people: with only a handful of visitors, a difference doesn't mean much yet.
Keep the winner
When you have seen enough, expand the page in your Pages tab and open the menu at the end of a version's row:
- Set as winner: that version becomes the page everyone sees. The other one is deleted, and the test ends.
- Stop the test: ends the test and keeps version A.
Both choices are final: the version you don't keep is deleted. So make your choice once the results are clear.